The Judges

Sarah WillinghamSarah Willingham
Entrepreneur, consumer expert and TV 'Dragon'
Sarah Willingham is a serial entrepreneur and leading consumer expert who began working in the restaurant industry at the age of 13. She has ultimately managed to combine her passion for business, food and drink into a multi-million pound business empire.

Today, Sarah works directly with more than 10 business ventures, from start-ups to established and growing brands in the food and drink, consumer finance, health food, banking, mining, technology, lead generation and entertainment sectors. She also regularly offers money saving advice on TV, print and online.

Dave BurtDave Burt
@London & Be Social Global
Dave Burt is a social media entrepreneur and a major global influencer. CEO & Co-Founder of he also founded the popular @London Instagram channel which has over 1.5 million followers. The channel, launched 2 years ago, has a daily reach of 6 million, so far securing him 80 million likes. Dave is also a figurehead for the 2,500 strong Instagram creative community in London.

Julie ChappellJulie Chappell
Julie Chappell leads all digital marketing and product design for, the official online visitor guide for London, attracting over 28million visitors a year. Julie’s role includes platforms, channels, marketing, customer acquisition, social media, eCRM and commercial revenue. Julie has extensive experience working in the creative industries and tourism sector.

Nick HolzherrNick Holzherr
Nick Holzherr is an entrepreneur and CEO of, a smart grocery shopping list app that allows users to send their lists into online grocery supermarket baskets with a few clicks. Launched in June 2012, the UK's biggest retailers, FMCG brands and digital food publishers are clients. Nick raised over $2m for Whisk, after pitching to Lord Sugar following the final of the BBC Apprentice 2012.

Chloe MacintoshChloe Macintosh
Co-Founder of
Chloe Macintosh co-founded in 2010. has 170 staff and was the second fastest growing tech company in the UK. Chloe's career in design spurred from her early training in Architecture, working as Associate Partner at Norman Foster in London for 10 years, joining interiors brand mydeco in 2007. Awarded Red Women of the Year in 2014, Chloe is now Creative Advisor for Soho House & Co.

Nick MillerNick Miller
Meantime Brewery
Nick Miller began his career in 1986 as a free trade salesman with brewer and pub company Charrington. His career thorugh Bass and Coors Brewers lead to him joining SABMiller in 2005 as Sales and Marketing Director, rising to UK MD in 2008. Nick joined the UK's leading craft brewer Meantime as Chief Executive in 2011, which has since grown ten times in four years.

Raja SaggiRaja Saggi
Raja Saggi is Head of B2B Marketing in the UK - the biggest market for Google outside the US. Raja's team is responsible for acquiring new customers for products such as AdWords through a variety of direct and partner channels. Raja has worked in commercial and operational roles in start-ups in the Internet advertising and eCRM sectors, as well as corporates such Yell and Accenture.

Sonal ShahSonal Shah
The London Community Foundation
Sonal Shah is a Trustee of UK Community Foundations and Chief Executive of The London Community Foundation, whose vast range of donors have invested over £45 million into communities since 1995. Sonal studied PPE at Oxford University, began her career with the John Lewis Partnership and has held voluntary roles covering mental health and homelessness.

Oliver TressOliver Tress
Oliver Bonas
Oliver Tress is the founder and Managing Director of independent British lifestyle retailer Oliver Bonas. Aged just 25, he opened the first Oliver Bonas store on London's Fulham Road, bringing together gorgeous and unique homeware and jewellery he had found in the Far East, the UK and Europe. Olly's inspiration and love of design came from childhood travels, living in countries across the world.

Lorne VaryLorne Vary
Brompton Bicycle
Lorne Vary is the Chief Financial & Business Development Officer for Brompton Bicycle Ltd. Brompton currently export into 43 territories and currently produce 48,000 units per annum employing 240 staff.

Lorne joined Brompton in 2009 and has played an instrumental role in the company achieving CAGR of +47% during his tenure as well as providing a platform for innovation and future growth.

John VincentJohn Vincent
LEON Restaurants
John Vincent co-founded the naturally fast food chain LEON in 2004 to make it possible for everyone to eat good food. LEON now has 26 restaurants and plans to nearly double in size over the next twelve months.

As well as running LEON as CEO, John has co-authored the School Food Plan for the government, for which he was awarded an MBE earlier this year.